Design thinking and its role in Modern Marketing
Mr. Ajay Aggarwal makes his debut podcast with DLC as he guides the listeners through the comprehensive concept of design thinking and elaborates on its role in modern marketing
Mr. Ajay takes the listeners through the basics of design thinking, covering questions like “what is design thinking?” and “what’s it for?”
In this episode, Mr. Ajay talks about interaction points between consumers and brands and explains the importance of creating a system that enables consumer satisfaction.
Learn about the three key principals: empathy above everything, experimentation is the only way, and the journey of evolution never ends.
This episode focuses on the prospect of teaching students, young entrepreneurs, and interested leaders the basics and need of design thinking.
Mr. Ajay concludes by highlighting the role of design thinking in branding and marketing.
About Ajay Aggarwal
Before starting HDI, Ajay was the former Design Thinking and practice lead at KPMG India. With over 15 years of industry experience in Manufacturing, FMCG, IT, Education, Consulting etc across various roles in Advisory, Product, Service Design, Process Automation, Business Development and Training. Has coached 1000+ Design Thinking professionals, he also mentors start ups as a way to encourage, support innovation in the industry.