Green-driven marketing: Boosting the social brand value of your business by going green.
Show your business caries about the environment by going green without really compromising on your business profitability.
Hear Raina associate the word green with sustainable ways of branding and elaborate on the ways to market brands keeping both environment and profitability in mind.
Highlighting brands initiating green marketing techniques is what this episode is all about. Hear her talk about different brands as she takes each brand as a case study explaining the reasons behind implementing green strategy in todays dynamic world.
Hear her talk about green marketing techniques across various industrial sectors and the reasons behind implementing these branding strategies.
How green marketing and branding is going to be the next futuristic approach and what are the key points to keep in mind before converting your brand module into a sustainable green model.
About Raina De
Raina is a young entrepreneur who has recently established Marque and Brew – a brand consulting firm that primarily caters to the European entrepreneurial ecosystem. An avid traveller and a gifted conversationalist, she has an MSc in Marketing from ESADE Business School (Barcelona) and is currently establishing her firm’s operations in India by collaborating with high potential Indian startups.