Green-driven marketing: Boosting the social brand value of your business by going green.
Show your business caries about the environment by going green without really compromising on your business profitability.
All Episodes
4 Episodes
Hear Raina associate the word green with sustainable ways of branding and elaborate on the ways to market brands keeping both environment and profitability in mind.
Highlighting brands initiating green marketing techniques is what this episode is all about. Hear her talk about different brands as she takes each brand as a case study explaining the reasons behind implementing green strategy in todays dynamic world.
Hear her talk about green marketing techniques across various industrial sectors and the reasons behind implementing these branding strategies.
How green marketing and branding is going to be the next futuristic approach and what are the key points to keep in mind before converting your brand module into a sustainable green model.
About Raina De
Raina is a young entrepreneur who has recently established Marque and Brew – a brand consulting firm that primarily caters to the European entrepreneurial ecosystem. An avid traveller and a gifted conversationalist, she has an MSc in Marketing from ESADE Business School (Barcelona) and is currently establishing her firm’s operations in India by collaborating with high potential Indian startups.
Explore Other Podcasts
Concept to Execution, advertising & networking In 21st Century – Dipak Agarwal
Global Marketing, Digital & PR Committee
Novel and Creative Ways to Build Wealth: Ingenious Avenues – Natalie Gandhi
Global Strategy & Execution Committee
Inside the Vast World of Manufacturing – Atul Mathur
Global SCM Committee
Cuisines and the businesses that surround them – Nigel Lobo
Global Hospitality & Travel Committee
Religion Journalist at Buddhistdoor Global – Raymond Lam
Global Happiness Committee
Modern Abstracts and Traditional Designs: Integrating Epochs
Global Fashion Committee
Understanding different ways of creating a self sustained enterprise model
Global CSR & Philanthropy Committee
The Future of Environmental Innovations
Global ITES Committee
Ethically Evolving Economy: Driving into a Safe Future
Global SCM Committee
Thriving in a Culture of Innovation
Global Innovation & Design Thinking Committee
Benefits of Bioeconomy for the Environment
Global ESG Committee
Perception of Priority: Understanding Product Packaging
Global SCM Committee
Corporate Restructuring: The Door to a New Way Forward
Global Strategy & Execution Committee
Put A Ring on It: Wedding Planning and more
Global Events Committee
Digital Information and Privacy Laws: Future Concerns
Global Security & Cyber Security Committee
Exploring how to live sustainably
Global CSR & Philanthropy Committee
Watches Are Emotions That Become Timepieces
Global Jewellery & Watches Committee
The Supply Chain Revolution
Global SCM Committee
Exploring Sounds: The vast Universe of Music
Global Media & Entertainment Committee
Brushes & Strokes: Changing the Art World
Global Visual Arts Committee
Embracing Your Natural Beauty: Understanding Skincare
Global Beauty, Skin & Fragrance Committee
Intricate Designs: Inspire Creativity in your Home
Global Committee
Intellectual Property Rights in Business: All you need to know
Global Marketing, Digital & PR Committee
Unleashing One’s Full Potential To Thrive
Global Marketing, Digital & PR Committee
Future of Visionary Marketing
Global Marketing, Digital & PR Committee
Businesses can be created with a clear vision of art
Global Visual Arts Committee
Sowing the Seeds of Mental Well-Being
Global Health & Wellness Committee
Creating Melodies and Memories
Global Media & Entertainment Committee
Self-Discovery: The Journey of Personal Branding
Global Health & Wellness Committee
Coaching organizations: Towards a sustainable future
Global Leadership & Transformation Committee
Glowing with Ethically Produced Cosmetics
Global Beauty, Skin & Fragrance Committee
Business Strategies in Vogue: Branding your Contrived Look
Global Fashion Committee
Owning your Virtual Estate in the Metaverse
Global BFSI Committee
Making Art Affordable: The Way Forward
Global Visual Arts Committee
Inside a Screenwriters Mind: The Art of Cinematic Storytelling
Global Media & Entertainment Committee
How to implement net zero for your organization
Global ESG Committee
Illuminating Jewels: Big, Bold and Beautiful Stones
Global Jewellery & Watches Committee
Event planning: the art of creating experiences
Global Events Committee
Digital Sports Consumption: Mobile Engagement
Global Marketing, Digital & PR Committee
Building Brand Partnerships: Growing Globally
Global Marketing, Digital & PR Committee
The Science of Success: Understanding Business Strategies
Global ESG Committee
Runway to Reality, Jewelry Trends staying into 2022-2023
Global Jewellery & Watches Committee
Human Resources: Restoring Lives
Global HR Committee
Symbolic Saga of Solitaires
Global Jewellery & Watches Committee
The Art of Happiness: Feel Better, Live More
Global Happiness Committee
Keeping up with the changing Landscape and expectations : Learning and Growth on the Go
Global HR Committee
Dentistry Uncensored
Global Health & Wellness Committee
The “Grab and Hold” of Video Marketing
Global Marketing, Digital & PR Committee
Why Leaders Must Be Readers
Global HR Committee
Hautest Jewellery Trends: Sail through Summer in Style
Global Jewellery & Watches Committee
A Taste Palette: Science and Art Behind It
Global Hospitality & Travel Committee
Designing an Experience
Global Committee
Tapping Your Happy Side
Global Happiness Committee
Wanton Disruptions: The Sudden Surge of Cryptocurrencies
Global ITES Committee
Performance coaching: transforming the learning process
Global Happiness Committee
The Art of Creating Timeless Fashion
Global Fashion Committee
Finding Happiness where you can: In Pursuit of Peace
Global Happiness Committee
The Contemporary World of Craft: Future of Creative Arts
Global Media & Entertainment Committee
How to think like a Marketing Genius?
Global Marketing, Digital & PR Committee
The Dramatic Stages of Directing in Entertainment: Lessons from the Sphere of Theatre
Global Media & Entertainment Committee
The Holy Grail of Branding: Secrets of Sought-After Conglomerates
Global Fashion Committee
Adding Value by Optimizing Cost
Global SCM Committee
The History of Drinks: You and Mead
Global Wines, Spirits & Cigars Committee
The Contemporary Shifts in BFSI
Global BFSI Committee
Sculpting a Spectacle: Beauty Simplified
Global Beauty, Skin & Fragrance Committee
The Utilitarian Nature of Machine Learning: Increasing Business Value
Global ITES Committee
The Happiest Workplace is a Hop Away: What Sets Happy Companies Apart.
Global Happiness Committee
Let that sink in: Lessons from running an O2O Commerce Ecosystem
Global Marketing, Digital & PR Committee
Design thinking and its role in Modern Marketing
Global Innovation & Design Thinking Committee
Scalable Digital Solutions for The Pursuit of Well-being
Global Happiness Committee
Digital Twins: The Trident for Modern Healthcare
Global Health & Wellness Committee
Managing Corporate Stress: Getting through the Highs and Lows
Global Happiness Committee
Beyond Just Fragrances: How to Select Yours!
Global Beauty, Skin & Fragrance Committee
Keeping Up with Marketing Strategies: In the know of Trial and Error
Global Marketing, Digital & PR Committee
Becoming a Trendsetting Behemoth: The Enchanting Universe of Fashion
Global Fashion Committee
Discovering Your Balance in an Ever-Changing World
Global Leadership & Transformation Committee
In Conversation with THRIVIKRAM G NIKAM — The Amrut Fame
Global Wines, Spirits & Cigars Committee
Journey of leadership: from the prehistoric era to the new modern age world
Global Leadership & Transformation Committee
Importance of Intellectual Property & how to protect it
Global Media & Entertainment Committee
How to build a sustainable social venture enterprise
Global ESG Committee
How pop art is a conversation starter!
Global Visual Arts Committee
Current trends in Global Investment Ecosystem
Global BFSI Committee
Augmented Intelligence in the World of Recruitment
Global ITES Committee
Rolling with it: Lessons from a Wheelchair Paralympian
Global Health & Wellness Committee
The urge to discover the Real Essence of life
Global Health & Wellness Committee
Are the plant based formulas is the next frontier in skin care regime.
Global Beauty, Skin & Fragrance Committee
Eating chocolate – A weight gain myth
Global Hospitality & Travel Committee
Key factors influencing the loyalty of the employee
Global HR Committee
Drink Like a Local, Learn from the Pro
Global Wines, Spirits & Cigars Committee
Innovation for an Equitable Future
Global Innovation & Design Thinking Committee
Paving the way for an autonomous future
Global ITES Committee
How Google has set a benchmark in terms of Employee Engagement and Culture Development
Global Happiness Committee
The Origin of Whisk(e)y
Global Wines, Spirits & Cigars Committee
Bring who you are into what you do
Global Leadership & Transformation Committee
Confronting Inevitable Challenges: Security Strategies and Public Safety
Global Security & Cyber Security Committee