Sairam Vedam, CMO at Cigniti Technologies is a passionate leader with an extensive background in enterprise B2B software technology marketing. Sairam brings 20+ years of overall industry experience with a deep understanding of technologies, solutions and IP-led software services offerings. Mr. Vedam emphasizes on how Challenger brand marketing starts with a mindset. It requires relentless grit – and an authentic passion to improve customer lives. Let’s look at why your business needs a 360-degree marketing plan and how to execute using the resources and technology that are available to you.
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