Committee: Media & Entertainment
The Media & Entertainment Committee takes pride in bringing entrepreneurs and professionals from across the globe who are successful and passionate individuals in the domain. They discuss, share, and educate members about the growing power of media using conscious and righteous channels to communicate across the digital media and entertainment world. Some of the renowned experts like media advertisers, famous sports personalities, publishers, and theatre artist are part of our team and hence will act as vast knowledge providers.
A whole new ball game for Digital Sports & Fantasy Sports Leagues
Importance of Intellectual Property & how to protect it
Tips and Tricks to build Community Relations on Social Media that are unique
How Can You Reach Out To Celebrities & Influencers For Interviews
Setting a Benchmark to Spearhead Dynastic Business
How to spark your passion for writing and start a blog with no prior expertise
Safeguard Your Content: Increasing Importance Of Copyright Laws In Media And Entertainment
Protection is a strong word, thrown around very lightly unless one feels unprotected. We human beings seek protection from things, that we feel can have a negative impact on us. Doctors will protect us from health issues, lawyers from legal issues and to the extent many believe the Omnipresent will protect us from every issue. Such is the belief and the requirement of mankind.
With the rapid change in the current global trend, the advent of new technology and verticals at a Godspeed time, it is imperative that people are aware of various modes of protection and the importance of the same. As often said “Ignorance of the law, is no excuse”, it is very important for a person to know the specific legality, pertaining to each sector of the business vertical. Similarly, it is very important to understand the increasing importance of copyright laws in the sector of media and entertainment.
The Media and Entertainment Industry in India is growing at a rapid speed. The M&E sector in India will reach its new high in the coming years. Bollywood along with the South Indian Film Industry and other Regional Film Industry is one of the biggest Film Industries in the world and is worth billions. With the advent of the OTT era, it has leapt to new unprecedented heights. Access to content is now at the fingertips and on devices such as mobile, tablets and laptops. With the enhancement of new technology and ease of accessibility, the risk of piracy and infringement of a content/original work is also very high and can result in a huge loss to the original creator. Considering the same, it is imperative to protect the copyright of original work and save it from getting infringed illegally.
In today’s world, we have so many modes and mediums to commercialise content. It can be theatres, cinema, DTH, OTT, Digital Media, Social Media and so on and forth. The options are plenty, the forum and viewership also have multiplied due to the easy access of all platforms from anywhere in the world, if you have internet connectivity, which also is very easily accessible.
People create any content with a lot of effort, passion, observation and thought process. A lot of ideas, thinking, time and effort is consumed behind creating any original work and each is unique in its way. The copyright laws of India under the purview and ambit of the Copyright Act, 1957 as amended, along with the Copyright Amendment Act, 2012, provide legal protection to the creator of any content/original work in the form of literary, artistic, or musical work. Any new and unique creation of content/original work in the media and entertainment sector, whether be it a story, script, lyrics, musical composition, the concept can be protected from being illegally copied and infringed under the provisions of the copyright laws of India.
An original work carries the potential of being commercially monetised in many different platforms and mediums, it carries the potential to be licensed, to be assigned, to be dubbed, remade and so on and so forth. To ensure that the creator does not lose out on these varied possible options and opportunities and can exploit, extract, and use his/her original created work in the best possible manner, it is imperative that such original work is duly copyright protected. Agreements entered between various parties in the business of media and entertainment emphasises specifically on originality of any work/content and its due copyright protection, thus ensuring a higher value attributed to such original work.
The protection under the copyright legislation in India extends for 60 years posthumously, i.e registered copyright of any original work, which will be valid for 60 years, after the death of the creator of such work.
Considering the current growth of the media and entertainment industry, the innovation and the advent of new technology, platform, forums, mediums, and the different genres of original work that are been created, more emphasis must be given to protecting such original work under the copyright laws and to ensure that they are not misused.
By – Souvik Paul Mazumdar
Partner – ALMT Legal
Creativity in Theatre- Road to Improve, Motivate & Achieve
“We must all do theatre, to find out who we are and discover who we could become.” – Augusto Boal Theatre carries in itself a whole world, a life of multitudes to be breathed, experienced, and reflected upon. It embodies all Art forms and brings them to life as a whole – an umbrella under which myriad Art disciplines exist. By interweaving Arts as a lifestyle, assists us to delve deeper into ourselves, instills motivation, and leads towards achieving our highest potential. Theatre is a dynamic discipline that works tremendously towards conscious living. When we perform different roles in a play, just like we would in life, we need to understand the character in depth. Consequentially, it helps us in delving within ourselves, understanding our strengths and weaknesses, and exploring our optimum potential.
Engaging in Arts sharpens our senses and we develop a heightened sense of observation and empathy towards ourselves, others, and the environment. As an actor/director and facilitator, working in the field of Theatre for the past three decades, I have seen the efficacy that Theatre brings in people’s lives. While training students across the whole spectrum of age and gender, I have realised that they all felt Theatre was their medium of reckoning themselves to become independent, confident, and holistic individuals. Theatre helped them shape their path of career choice, grow as better individuals, achieve creative perspectives of imagining, and discover methods to live a balanced lifestyle. Theatre is a magic wand that enhances creative thinking. The improvisation techniques in Theatre motivate one to think in the most dynamic way using various cross-sector approaches and also encourage one to widen their scope of observing and responding.
In Theatre, while engaging with various Art forms, one frequently takes a flight of fantasy and imagination. Creativity is crucial for innovation and adaptation. Artists, being creative people, have the ability to see multiple solutions and employ original thoughts. The world of Art implores one towards unique responses and multifarious ways of looking at things. Literature and Language are an integral part of Theatre. One is introduced to diverse literature and experiences knowledge gathering of multiple cultures. Through oral narratives and written texts, one is introduced to the intricacies of multitudinous societies. Exposure to the world of Arts embeds tolerance and cultivates the quality of inclusiveness in a person. Learning a language includes not only understanding its context and essence but also grasping its rhythm and musicality. As one has to deliver dialogues clearly and effectively to enact a character, one has to work on the language, which turns out to be a great exercise for ameliorating language proficiency. Clear pronunciations, understanding the expression and connotation of each word add to the subconscious learning of an individual.
Performing in Theatre acts as a memory booster. Techniques of delivering lengthy dialogues, responding according to cues, understanding and keeping a track of the entire play, helps an individual in improving memory. The discipline of practice and live performance strengthens memorizing skills. Gradually, one becomes a person with sharp memory skills that they can use effectively as a ready reckoner and a point of reference in any given situation in life. Theatre stimulates in developing better communication skills among individuals. Being a collective is the principal structure of Theatre. It breathes through the idea of being a unit and a family, which requires sustaining relationships. By way of working as a team, analyzing characters to play and by its structure of being a place to express emotions effectively, one develops the intrainter personal skills of communication and learn to deliver effectively among professional and personal relationships.
Team spirit is the essence and ethos of Theatre. While working in Theatre, one acquires the skill of dealing and existing with individuals from diverse socio-political-cultural-economic backgrounds, having varied psychological and social manifestations. This structure reinforces the idea of working as a team player among individuals, a quality which works as a machinery towards growth.
Theatre cultivates leadership qualities in an individual by encouraging ownership and authority as a robust element. Though it works as a collective, it requires individuals to undertake responsibility and initiative. The extensive gamut of Theatre that includes curation, creation, performance, production, organization, management and execution, instills in one the Art of detailing. An artist knows well how to look into various aspects of any given project. Theatre is ephemeral and live. Hence, it requires maximal alertness and prompt decision making which are the hallmark of a capable leader. ‘The show must go on’- achieving the collective goal under all circumstances is what defines the life in Theatre. The healing power of Theatre or Arts, in general, is magnanimous. They assist us in visiting the corners of our being that we are unable to connect with in any other realm of life.
Theatre is therapeutic and has extreme potential of rejuvenating lives mentally and physically. Its philanthropy lies in understanding emotions, expressions and people-to-people connection. Through interaction, practice and creative engagement, it can act as a pathway to recovery for all. Choosing Arts as a lifestyle creates a healthy environment that revolves around personal achievements and successful relationships, bringing gratification in life