Every business organization today is expected to be responsive and agile. It’s not about survival of the fittest but the ability to remain flexible in facing new developments, to continuously adjust the company's strategic direction, and to develop innovative ways to create value. Strategic Planning is one of the most important and often misunderstood aspects of managing companies. Ms. Ecclestone & Mr. Shaikh with their expertise will teach us what critical business skill are needed to adapt to survive and succeed.