udChalo.com

‘SERVICE FOR SERVICES’- With this as our motto, it is simple to see why this resonates so strongly with us: Our soldiers are doing their duty…to honour them is ours. This is the philosophy we at udChalo, share when we undertake our practices as a leading Consumer Technology Company for the Indian Armed Forces, Paramilitary Forces, and their Dependants. The Company offers Travel, Financial Services, Group Housing, Consumer Products & Services and Utility Bill Payments and is in the process of integrating additional services into its portfolio for Making Life Simpler for Our Soldiers. Rooted in its ambition to serve the Services, udChalo is the creator of its category. The Company began its operations in 2015 by the alumni of the Army Institute of Technology and Stanford Graduate School of Business (Seed). udChalo through its website (www.udchalo.com), App platform and 70 Outreach Centers caters to more than 2.8 million serving Defence Personnel and additionally to Veterans and their families. With 50% of our booking offices present in far flung field areas like Uri, Imphal among others, we make connection and coordination hassle free for our soldiers. udChalo Outreach Centres are managed by Veterans, Dependants and Veer Naris. We also have Outreach Centres manned by Paraplegic and Quadriplegic Veterans, at the Paraplegic Rehabilitation Centres in Pune and Mohali. The Company has grown with a CAGR of over 450% in the last 5 years. Our vision and the sentiment for the services has seen several recognitions over the years. udChalo is registered under the Ministry of Corporate Affairs (MCA), Govt of India, is an IATA accredited agency and is an active member of Travel Agents Association of India. It holds an ERI License from Department of Income Tax. udChalo has been a recipient of CRISIL Rating of CCAS2. The company was recognized by Guinness World Records for participation and supporting two record-breaking cycling events and was certified as Great Places to Work in 2021. It also ranked 4th at the Economic Times ET Rise awards among India’s Fastest Growing MSME 2020 and was Certified as Best Employment Generating MSE at SIDBI ET India MSE Awards 2019. COMPANY MOTTO, CORE VALUES, VISION, MISSION, AWARDS & RECOGNITIONS MOTO: Service for Services VISION: Making Life Simpler for Our Soldiers MISSION: To Build Unique, Convenient and Cost-Effective Platforms for our Soldiers to access Consumer Products & Services CORE VALUES: People -Centricity- We believe that putting the ‘People’ first, be it our employees, customers or partners, leads to great business results. Integrity (Transparency & Fairness)- We believe that ‘Integrity’ lays the foundation of our Individual and Corporate actions. We are transparent, fair, honest and ethical at personal and organization levels Excellence (Reliability & Passion)- We believe in going beyond the call of our duty to achieve ‘Excellence’ in whatever we do. Our passion drives us to achieve greater business results Teamwork (We-Centric, Democratic & Collaborative)- We believe that ‘Team’ goals are above personal goals and we leverage on collaboration to achieve desired business results. We also believe in inclusive decision making leading to enriched experience during times of change Empowering with Accountability- We believe in Empowering our people so that they can find creative ways to contribute to business results. We take ‘Responsibility’ for our work and honour our commitments.

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