Propel Labs; 40X

Propel Labs is a business and innovation lab. We build the next generation of businesses using a Design-led, Lean approach. We go end-to-end starting with helping to identify the unique opportunity and then iteratively building the new product or service. We follow an approach designed to systematically and iteratively reduce the uncertainty surrounding a new product or service. We begin by identifying critical assumptions and then conduct a series of in-market tests to learn our way to greater clarity and certainty.