Shuchir Suri

Shuchir Suri is a serial entrepreneur who established himself in the marketing arena since his early college days. Currently, he has two successful ventures under his wing that have been responsible for changing the food and beverage landscape of India. His encyclopedic knowledge of marketing and crisp understanding of management has been amplified over years of experience.  He is now emerging in the beverage industry with the inception of another self-created brand called Jade Forest – creating innovative better-for-you beverages that are low in sugar and calories without any artificial flavors. His thought process behind creating this homegrown brand was to focus on the Gen Z and Millennial consumers and disrupt the traditional beverage consumption pattern. His versatile knowledge of the beverage industry gives him a cutting edge to create beverages specific to the Indian palette. A connoisseur of luxury, Shuchir is a travel aficionado. His travels have taken him across the world to distilleries, gourmet food and hospitality experiences world over. He has been named ambassador of leading auto and alcohol brands throughout his career. Charismatic and infamous for his opinions, Shuchir is an aspirational figure and social influencer, followed by over 200 thousand people.