Percy Chowdhry

Rustomjee Group won the “Residential Master Builder of the Year Award”.
‘Construction Source India (CSI) Awards 2010’, in its 4th edition this year, conferred this award on Rustomjee. Mr. Percy Chowdhry, Director Rustomjee Group received the award.

Mumbai, November 24th , 2010: At a glittering award ceremony held in the city recently, Rustomjee Group won the “Residential Master Builder of the Year Award”. ‘Construction Source India (CSI) Awards 2010’, in its 4th edition this year, conferred this award on Rustomjee. Mr. Percy Chowdhry, Director Rustomjee Group received the award.

Commenting on the felicitation, Mr. Chowdhry, said, “It is a great achievement to have emerged winners in the CSI Awards 2010 and all of us at Rustomjee are deeply honored. It is the ultimate acknowledgement of our mission to create vibrant, thoughtful and quality residential spaces for the people of MMR. We, at Rustomjee, keep moving beyond best practices to generating next practices to help us succeed in this mission.”

The CSI awards have been instituted by Construction Source India in a bid to encourage quality construction in the real estate industry, the growth engine of the Indian economy. It is also an effort to raise the benchmark of quality consciousness among Indian developers. This year the awards were given in two categories – Architecture & Design Excellence and Building & Infrastructure Development.

The winners have been selected in various categories following a rigorous two-step Perception Mapping Process. The first stage was the short listing stage when all the data submitted by the developers in the application form have been thoroughly scrutinized by CSI on the basis of stringent criteria.

The selection was done at the second and the final stage on the basis of the Developer’s track record, Construction quality, Financial Abilities, Transparency in Dealings, Best Project Execution, Best Overall Systems, Green Concepts and Best Overall Safety. In the selection stage, the finalist are evaluated based on their previous projects and are also asked for the declaration from the developer relating to the project.

About Rustomjee :

Keystone Group, better known as brand “Rustomjee”, is one of the leading residential property developers in Mumbai, with a strong in house construction capability.

The Group was incorporated in 1996, by a group of qualified professionals led by Mr. Boman Irani, and has built up a strong management team with over a decade of experience in real estate and related industries. The Group is well reputed for focus on construction quality and has built up significant brand equity in its target market. “Rustomjee” obsession with quality has enabled us to become one of the first wholly indigenous Indian Real Estate Development Companies to get an ISO 9001 – 2000 certification which is now upgraded to ISO 9001 – 2008.

Keystone Group has completed over 3.1 million sq. ft. of development till date and has a development portfolio of approx. 30 million sq. ft. in MMR, which makes it one of the leading real estate developers in and around Mumbai. Rustomjee projects, amongst others include two of the largest, well-planned and best-selling integrated townships in the Virar and Thane, with a focus on value-for-money housing. Today, more than 2300 MMR families are living happily in Rustomjee Homes and 5300 more families will be moving in shortly. Gathering impetus from the strengths in residential development, the Group has also diversified into commercial and retail developments, leveraging its strong brand name and its experience in construction. The Group is fundamentally committed to development in the Mumbai region and strongly believes in the vast potential of its real estate market.

While, India is all set to become the youngest nation in the world with its growing working-age population, a report published by the Organisation of Economic Cooperation and Development (OECD) shows that over 30 percent of youth aged 15-29 in India are not in employment, education or training. As a developing economy, it is necessary for us to scale up the potential of our youngsters entering the workforce by enhancing education and employability. However, India’s education system is skewed to percentages and grades, thereby limiting the options to a large number of students to pursue their field of interest, especially when it comes to the technical programmes. Established in 2008, Rustomjee Academy for Global Careers (RAGC) provides opportunities for the students who generally donot have access to technical training, because of either limited quality vocational training providers or lack of funds.

“A solution to the employability issues of our young population is vocational education, which is more employment oriented, but is offered by a limited number of training providers and requires a balance of industrial and academic training pattern,” opines Percy Chowdhry, Director, Rustomjee Group. Since its inception, RAGC has been able to transform many lives by offering award, Certificate, Diploma and Degree in vocational programmes across various streams along with short-term skill training such as Recognition for prior learning (RPL) under the National Skill Development Corporation & several Sector Skill Councils.

The reason behind RAGC having a national presence is not only its unbeaten approaches to training, but also the transparent intention of serving towards the upliftment of the nation.

The vocational training programmes adopted by the institution are aligned with the national and international boards, which include Maharashtra State Board for Vocational Education and Examination (MSBVEE), Yashwant Rao Chavan Maharashtra Open University (YCMOU) and Pearson. This makes RAGC the only institute in the country to conduct technical programmes recognized by International board in India.

The teaching methodology of RAGC helps it to stand out from the crowd where explicit heed is conferred to the close association with the industry and solid concentration on the practicality of topics rather than theory. Owing to which the students of RAGC are encouraged to go through 75 percent industrial training and 25 percent theoretical information. The general methodology of classroom theory session consists of audio-video presentation, case studies, engaging group discussions, debates and roles plays, along with online MCQ tests.

Using the latest versions of instruction like Google classrooms and G-Suite of delivering lectures, the institute is clearly preparing the students to confront with a world which has already been taken over by digitization. “Most of our students come from the marginalized section of the society who seldom owns any digital device and to keep up with Digital Indian campaign and to help them access the digital resources, we provide free Tabs to each one of our students,” states Chowdhry.

RAGC has also introduced Advance Learning Platform for Higher Achievement (ALPHA) degree program for its students, a one-of-its kind technical programme in India, where degree students of RAGC would interns at Industry site for 4 days in a week and report to the institute for two days. The students thus get the scope to earn a fundamental stipend followed by graduating with two years of work experience. With such efforts, the institution additionally boosts the students to undergo internships aligned with certain task, which they have to achieve and are monitored throughout by the academic staff.

In a short span of 9 years, RAGC has been able to create a niche place for itself in the domain of vocational training. Given this, the institute holds the pride to achieve several awards for its quality and efforts. To name a few, recently in CREDAI Conclave 2017-18, RAGC was awarded “Excellence in Skill Development” award and was handed the “Best Initiative in Vocational and Skills Training” at ABP-National Education Awards 2017.

Bringing a Lifelong Change

The reason behind RAGC having a national presence is not only its unbeaten approaches to training, but also the transparent intention of serving towards the upliftment of the nation. “We motivate parents to send their daughters to pursue technical programs and also offer a scholarship to them. This practice comes from the parent company, Rustomjee, who has been a supporter of female education in the country,” explains Chowdhry. The testament of the success of this initiative can be comprehended by the bronze medal won by one of the students of RAGC, Ms. Nagma Shaikh in the national level skill completion organized by India Skills Competition in 2016.

RAGC is responsible for touching lives of learners by providing them skills and making them industry ready. RAGC is successfully implementing CSR programs with NGOs and Corporates and industry with the likes of Nuclear Power Corporation of India, Volkswagen and Asian paints. RAGC is presently looking for Academic and Industrial collaborations for implementing CSR projects across India.

One of the students, Harshita Chavan, Hospitality (Pearson), appreciating RAGC says, “I am glad that I selected the Hospitality stream in RAGC. I truly appreciate the practical’s they focused on, I am sure it has helped many students to get more than their expectations. I would like to thank all my faculties for their help.”

Being on the right track to touch all the needed areas, RAGC is also focusing to create over 100 business visionaries in 2017-19 and expects to set up India’s first professional incubation ecosystem for vocational education graduates. Through the help and guidance of RAGC, already 27 students have been able to turn into successful entrepreneurs till date.

Moreover, the on-site training performed by the qualified trainers of RAGC is a way forward to handing over a sense of dignity to the mass human workforce by providing Government certifications. “Including classroom and on-site training, we have already touched 25,000+ lives and we are geared up to achieve a total of 5 Lakhs by the year 2020,” concludes Chowdhry.

Percy Chowdhary, Director, Rustomjee Group

A leading driving force behind the brand “Rustomjee”, Mr. Percy Chowdhry is presently the Director of Rustomjee Group. He heads the company’s Sales, Marketing, Administration and HR functions and also assumes the P&L accountability for various projects of the Group.

Real estate continues to rank as one of the largest employers in the Indian economy. As part of this rapidly growing sector, Rustomjee is now looking to expand its workforce and is seeking professionals who are passionate about real estate and working with one of the most reputed names in real estate.

Rustomjee’s projects have always been appreciated by home buyers for their quality construction, excellent amenities and on-time delivery. The response from buyers and investors has continued to be excellent for Seasons, Paramount, Elements, Summit and the premium office spaces – Central Park Business Spaces. This includes the new launches of F wing in Paramount and D wing in Seasons. In fact, ready to move in apartments at Elements are almost sold out, with the last few ready to move in residences left.

Our gated community projects have garnered much attention, especially during the lockdown period of the Covid-19 pandemic. In fact, Rustomjee’s Crest, facility management has done an excellent job in ensuring safety measures, maintaining cleanliness on the premises and following all protocol during the pandemic. Besides providing for all the essential needs of the residents like groceries and essentials, they also took special care of senior citizens who were living on their own and unable to fend for themselves.
Standalone projects have also garnered impressive sales, with Garden 6 in Dadar Parsi Colony being fully booked and Yazarina III also seeing increased inquiries and bookings.

Percy S. Chowdhry, director, Rustomjee Group, announced, “We, at the Rustomjee Group are very proud of the accomplishments that our entire team has achieved, even in this most arduous year. It is through sustained efforts and unfailing strength of spirit that today Rustomjee has emerged with such record numbers and impressive growth rates. We appreciate the trust our buyers and investors place in us. We will carry our legacy of uncompromised construction quality, thoughtfully planned projects and innovative design into the several new projects that we have on the anvil.”

Rustomjee has introduced a novel concept in outdoor advertising by picking up on the idea of moving into a new home.

The entire process of packing up and moving to a home can be quite an experience and while it may not always be easy to let go of some belongings, moving home is the perfect time to de-clutter and create new memories.

Percy S. Chowdhry, Director, Rustomjee Group, said of the initiative, “At Rustomjee we believe in constant innovation whether it is in design, concept or branding. What we do is driven by deep rooted understanding of our buyers. The entire premise of the campaign is to underscore the point that Avenue D1, part of our 200+ acre township in Virar offers ready to move in homes and a list of amenities so every buyer lives the maximum life. The OC ready homes simplify the entire process of buying a home and settling into the dream life, the maximum life. This is why the campaign depicts the actual process that a family would experience – packing boxes, getting rid of clutter and loading up a truck to move into your new home.”

Rustomjee Seasons

Rustomjee Paramount

Rustomjee Crown

Rustomjee Summit

Rustomjee Urbania

Rustomjee Elements

Rustomjee Global City

Rustomjee Yazarina

Rustomjee Garden 6

Rustomjee Central Park Business Spaces