Narendra Pasuparthy

Nandu’s Chicken CEO Narendra Pasuparthy talks about the transformation of Nandu’s Chicken from B2B to B2C, now delighting consumers with authentic farm-fresh goodness. This journey was aided by UrbanPiper, whose white-label website & app tool allowed Nandu’s to leverage the opportunities provided by E-Commerce.

Narendra Pasuparthy, CEO of Nandu’s Chicken, came back from the US to join his family poultry business 10 years ago. The Nanda Group is a Rs 500-crore company that was established by his family in 1963. Nandu’s Chicken is a new entity in the group started by Narendra in 2016 tasked with bringing fresh quality meat which is 100 % traceable and delivered directly to the consumer.
From developing chicken feed to parent breeding to hatcheries, the group is an end-to-end solution which puts it in an enviable position. They control the quality of their products by ensuring complete transparency. Narendra says the only missing link in their business was the retail business, which Nandu’s will help complete. With so much going on, no wonder he sometimes thinks he has bitten off more than he can chew.