Delara Lalwani

After 15+ years in the beauty industry, Delara realised that women were really confused about skincare and routines. They didn’t know exactly what to use, how to use and when to use skincare products.

She felt it was time to empower women to reach their personal beauty goals by making beauty routines effortless via technology, data and design. So, she started a beauty blog “The Beauty Wonderland”, and a skincare app “Beauty Button”, that serves up personalised skincare routines to women in a matter of seconds.

Over the past 2 years, the company has collected authentic and unbiased skin data. Delara now understands exactly what women are looking for in skincare. This knowledge has prompted her to create data-driven, user-led, skincare products.

Delara believes that skincare does not have not be complicated. It should be easy, honest and fun. By using safe and quality ingredients that literally “talk to one another”, Beauty Button aims for its products to be multi-tasking, hardworking and highly effective.