Ashdeen Z. Lilaowala is an award-winning textile designer, author and curator known for his research and revival work on the Parsi Gara through his eponymous label ASHDEEN specialising in hand-embroidered fashion.
A sari is more than a tradition, it is a story that is passed on from generation to generation, embodying the very essence of the Indian woman. Our collections of distinctive and unique hand-embroidered Parsi Gara saris offer a contemporary take on this tradition, in the form of stories full of culture, heritage and art.
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Print collection offers vibrant saris for spring/summer wear, that are hand-painted and then digitally transferred on chiffon and georgette. These prints, which are digitally transferred onto chiffon and georgette, feature delicate hand-embroidered borders.
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An extravagant buffet of classic Parsi bridal wear, festooned with pearls, sequins and lace. Pastel hues that meet traditional whites and peaches, all waiting for their tale to be told
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