Aakash Anand

With 12 years of experience in marketing and leadership roles at multiple companies, Aakash has built what started with 5 employees and 1 brand, into a multi-brand collective: IDAM House of Brands. A staunch believer in value driven FMCG products and aiming to make it accessible to everyone, Aakash has made big strides in the clean beauty industry, raising $10 million in just 2.5 years.

Bella Vita or ‘The Good Life’ is dedicated to creating handcrafted and organic beauty solutions inspired by the natural elements of the earth and age old beauty best practices. Each product and service at Bella Vita is created using the most qualitative & natural ingredients, state of the art craft and legacy driven expertise. Sourced directly from the lush green fields of Kerala & South East Asia, these products and services aim to bring unadulterated, customized beauty solutions to the new age consumer.

Group IDAM is a House of FMCG Brands backed by Ananta Capital on a mission to make multiple categories ranging from skincare, cosmetics, petcare, daily consumables etc. accessible to one and all with it’s customer first approach.
The vision with our portfolio brands is to be a conscious & conscientious partner in all walks of life to all demographics & genders through all their age & stage lifecycles.
The founders of the group come from humble beginnings but a deep rooted passion to create a global organization with not just safe and natural products but also give India effective choices at accessible prices backed by a highly empowered and motivated dream team.