Brand Capital – The Times Group

Brand Capital, the strategic investment arm of The Times Group, leverages brand-led growth and value creation via unique and pioneering investment models and programmes. The Brand Capital branding expertise and intellectual capital helps entrepreneurs with the intricacies of the advertising business – helping them to plan and build effective corporate branding strategies that lead to growth and enterprise value creation. The company’s total invested value today stands at USD 4 Billion, driven by disruptive innovation and the power of the media properties across ‘The Times Group’, a part of the Bennett, Coleman & Co. Ltd.