Bacardi

Grey Goose is the number 1 super-premium vodka globally. Was appointed as the brands first Global Brand Ambassador in a broad role that included the following responsibilities: • Designing and implementing the global Grey Goose drinks strategy to ensure a consistent drinking experience for end consumers in line with the brands strategy • Recruiting, training and overseeing the Grey Goose global ambassadorial team, which included 45 brand ambassadors across all continents • Working in close partnership with production, internal marketing, sales, trade and senior management to ensure global brand consistency across all areas • Designing and executing the global brand education programme for all key stakeholders including trade, consumers and media • Creating and delivering training programmes for bartenders across the world • Key contributor to the Grey Goose innovations programme • Working closely and travelling extensively with the Maitre de Chai (Grey Goose master distiller) to promote internal and external market understanding of the unique production process of the brand • Primary Grey Goose representative and responsible for all cocktails at high profile global events • Primary brand representative for media contact (print and screen) generating over £5 million in media value Key Achievements included: •Direct involvement in marketing strategies that increased the global Grey Goose brand value, resulting in an increase in sales from 1 million to 3.5 millions cases • Represented the brand at high profile events including the pre-Oscars, Cannes Film Festival, BAFTA’s, Toronto Film Festival and Miss Universe Pageants • Successfully trained bartenders globally, including in Canada, Mexico, Brazil, Argentina, Chile, South Africa, Nigeria, France, Italy, Ireland, UK, Sweden, Norway, Russia, China, Thailand, India, Japan, Korea, Taiwan, Australia, Malaysia, Singapore and Indonesia. • Successful launch of Grey Goose La Poire and Cherry Noir flavours see less