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A luxury brand introducing the concept of ‘bespoke jewellery’, signature boutiques & stressed upon service & craftsmanship. India’s first luxury jewellery brand, which is globally catering to a select & niche clientele.

Curated offers for DLC Members

Bespoke Poonam Soni Jewellery

A Gold medalist from the Delhi University, Poonam Soni started her career as a hobby. Her pieces became popular among the social circles owing to their unconventional design. From then on, there was no looking back. She is truly a pioneer who started a luxury brand introducing the concept of ‘bespoke jewellery’, signature boutiques & stressed upon service & craftsmanship. Today Poonam Soni has successfully created India’s first luxury jewellery brand, which is globally catering to a select & niche clientele.

1. Metamorphosis – A specially designed piece of jewellery/collection for DLC member’s locker jewels without reproducing same design for other clients (Keeps it exclusive)
2. Animal Farm- Customised small jewellery pieces as per DLC member’s personal possessions based on this collection
3. Exclusive access for DLC members to Poonam Son; Events and Shows as well as Poonam Soni 3rd Party Collaboration Events/ Shows and Auctions
4. Preview of upcoming collections/ new 3rd party collaboration collections for DLC members with first buying rights
5. Digital consultations with international members
6. Visual Interpretation & Transformation – A customised design based on a DLC member’s personal passions- g; Painting transformed to a jewellery piece
7. Lifestyle collaborations with DLC members for their personal passion projects to be displayed and sold via Poonam Soni
8. Private soirees and thematic events hosted at Poonam Son stores only for DLC members (Personal shopping experiences with small group interactions)